Destination Management Organization provides a comprehensive feasibility study and business planning service to a wide range of clients, including state agencies, local government, hoteliers, community groups, commercial organizations and individuals.

Most commonly, this service will entail market-testing an idea for a tourism product, to determine market reaction to the initial concept and to identify the strengths and weaknesses of likely competition.

Typically, the feasibility studies and business plans will be prepared under the following headings

• Overview of tourism trends/identification of potential market opportunities
• Competition analysis
• Identification of examples of best practice
• Concept/Development recommendations/Description of key project features
• Income and expenditure forecasts
• Capital cost and funding
• Marketing Plan

In preparing feasibility studies and business plans, Destination Management Organization work closely with the clients other professional advisors (i.e. architects, accountants etc.) with a view to providing on integrated ‘one-stop-shop’ service.